How HR can create a culture that allows employees be the best they can be

How HR can create a culture that allows employees be the best they can be

By Charisse Gray on 26 October 2018 Does your business have a strongly driven, values-based culture? Do your employees share beliefs and ideals? Is there a sense of a contented community, where everyone is valued and appreciated?

Does everyone from CEO down find alignment between their personal values and the organisation’s values, and live the values they preach? 

These values are manifested in optimum motivation, engagement and employee performance, and a strong commitment from everyone to the organisation’s vision.

HR can drive this culture

Your staff can live, breathe and exude the core values of trust, innovation, growth and equality. The business will be more productive and profitable. These values not only guide your employees’ behaviour but also decision-making and strategic direction. They become embedded in your organisation’s corporate image, reinforcing its professionalism and ethics and shape community expectations and attitudes. 

Take a leaf out of Salesforce’ book 

Salesforce was Voted Fortune’s No 1 best company to work for globally in 2017 and 2018; named one of Forbes’s “World’s Most Innovative Companies” seven years in a row; and one of Fortune’s “100 Best Companies to Work For” nine years in a row.

This organisation lives and breathes a strongly driven, values-based, family culture, with shared beliefs and ideals. It shows appreciation, gratitude and kindness to its staff.

It is community oriented and philanthropic. Daily life at Salesforce centres around their Ohana values of trust, growth, innovation, equality, customer success, transparency, giving back, wellbeing, and fun. Employees take pride in their work, trust and enjoy working with their colleagues, and appreciate their work environment.

Ohana binds employees together. Everyone from top to bottom of the organisation  is considered “family”. Their Ohana is built on four core values that inspire everyone to live their values, while being the best they can be, and at the same time working everyday towards improving the world.

Four core values

Trust:  They communicate openly with their customers, and do what it takes to keep their data secure

Growth: They’re obsessed with their customers’ success and take pride in their achievements

Innovation: They pursue ideas that could change their company, their country — and maybe even the world

Equality: They respect and value employees from every background and thrive as a result

What does a values-driven culture look like?


  • Promotes a culture of appreciation and gratitude. It thanks and rewards staff for good work and extra effort.
  • Allows and encourages employees to be the best they can be.
  • Treats men and women 100% equally. 
  • Fosters equality in the organisation and in the communities it serves.
  • Has flexible working policies with remote working and part-time working opportunities.
  • Inspires each other and the industry through their values of trust, growth, innovation and equality. 
  • Encourages a sense of belonging and inspires authenticity and connection amongst staff at all levels.
  • Cultivates and champions a diverse employee community with a wide range of mindsets, cultures, experiences, and perspectives. It has a strong recruitment policy of diversity.
  • Helps employees connect and collaborate with customers easily - by working with the right people and leveraging data and technology through a close collaboration between HR and IT.
  • It rewards its valued staff magnanimously offering rich rewards for employees who refer great new hires.


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