Be excited about AI in recruitment, SEEK analytics expert urges

Analysis

Be excited about AI in recruitment, SEEK analytics expert urges

Antony Ugoni, analytics director for jobs website SEEK, is bullish on the potential capability of artificial intelligence to unlock more effective sourcing.

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“We should be unbelievably excited about A.I.” analytics expert Antony Ugoni has said.

Mr Ugoni, analytics director for jobs website SEEK addressed delegates to the Australasian Talent Conference on the potential capability of artificial intelligence to unlock more effective sourcing. 

He said the volume of data is no longer a block on AI capabilities and neither are ways to crunch that data. Instead, he says “the limit is imagination”. He used a graph to show that technology capability is outrunning our imagination of what the technology can do.

He said the implication of applying AI to sourcing is that candidates are taking control of recruitment, with 90% of candidates on SEEK applying to two or more companies or recruiters. 

SEEK is using artificial intelligence to learn role-evolution in real time, making the link between job titles where responsibilities are similar. For example, HR managers are increasingly being known as people and culture managers. Mr Ugoni said the system is also learning that millions of subtle concept links, such as HSEQ (health safety environment and quality) are related to OHS.  

He also highlighted the “approachability signal” – an algorithm developed by SEEK to show which candidates are more likely to be interested in a role. This was developed owing to the realisation that “odds are, the best candidates aren’t looking for your role”. 

Mr Ugoni acknowledged that “people are starting to realise AI won’t kill jobs”. He suggested that recruitment processes will be quicker, easier and more efficient in the future. 

He rounded out his presentation by emphasising the future prominence of judgement for recruiters. “No AI has been able to figure out what a person can add to the culture or mood of a team”, he said. Mr Ugoni added that management continue to value the role of “gut feeling” which is grounded in human experience and which plays just a strong a role as hard data. 

Mr Ugoni was presented at the Australasian Talent Conference 2018 in Sydney on June 20 and 21. WorkplaceInfo attended as a guest.
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