Govt's new IR ad blitz starts - with taxpayers' money

News

Govt's new IR ad blitz starts - with taxpayers' money

The Howard Government's pre-election TV advertising blitz pushing its revamped IR legislation will begin this weekend.

WantToReadMore

Get unlimited access to all of our content.

The Howard Government's pre-election TV advertising blitz pushing its revamped IR legislation will begin this weekend.

The ads, paid for by taxpayers' money, will highlight the new 'Fairness Test' for AWAs — despite the fact that the legislation for the test is not yet drafted. It is expected to go before Parliament by the end of this month.

Last year the Howard Government spent about $55m on its WorkChoices ads. These were regarded as an abject failure and polling on voters' attitude to WorkChoices has shown it is so disliked that this week the Government decided to change the name.

Workers at the WorkChoices hotline — now known as the Workplace hotline — have been forbidden to mention the word, and cannot answer 'I don't know' when quizzed on the detail of the Fairness Test.

Details of Fairness Test not even known

Workplace Relations Minister, Joe Hockey, signalled yesterday that the Government was about to begin its advertising — but it is surprising that the ads start before the content of the Fairness test is even known.

This can only mean that the Government's polling shows IR is a huge liability for the Government.

Opposition IR spokeswoman, Julia Gillard, said today 'this is the same old politics from an old and desperate government'.

'This government is ripping money out of the pockets and purses of hard working Australians for its own political purpose,' she said.

'The Liberal Party should be paying for these political commercials, not taxpayers.'

  

 

Post details