NSW Govt, employers join IR advertising war

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NSW Govt, employers join IR advertising war

The NSW Government and the Business Council of Australia (BCA) have joined the IR advertising battle, with TV and radio advertisements hitting the airwaves over the weekend.

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The NSW Government and the Business Council of Australia (BCA) have joined the IR advertising battle, with TV and radio advertisements hitting the airwaves over the weekend.

The Federal Government and the ACTU are already running advertising campaigns pushing their view of the proposed WorkChoices legislation, to be tabled in Parliament on Wednesday.  

 

Cost of $300,000 - NSW Government

NSW Industrial Relations Minister John Della Bosca said the State Government’s campaign would cost $300,000 – less than 1% of the Federal Government’s WorkChoices campaign.

Della Bosca said his Government’s campaign, called ‘Fair Go’, would cost so much less ‘because it costs next to nothing to tell the truth’. 

‘It’s important NSW workers, employers and their families are informed about the Commonwealth’s lies and deceit,’ he said. 

‘Rights, entitlements and fairness that generations of Australians have enjoyed are not protected by law, as [John] Howard would have you believe.’ 

New website

Della Bosca said the ads will be supported by a new website – www.fairgo.nsw.gov.au – and a Fair Go advisory service which will provide people with information about:

  • Impact of the changes on workers, businesses and their families;

  • A checklist of issues to consider when confronted with an AWA;

  • A hotline to help people compare AWAs with existing award entitlements;

  • A series of NSW Office of Industrial Relations seminars throughout the State to provide information on awards, rights and responsibilities of businesses and workers.

‘People deserve to hear the truth; these laws are not about choice and they are not about fairness,’ Della  Bosca said.

BCA campaign

The BCA IR ads are part of a ‘Four Reform Steps’ campaign dealing with how taxation, infrastructure, regulation and workplace relations should be reformed to promote economic growth.

The ‘Four Reform Steps’ advertisements – on television, radio, newspapers and billboards – follow the release of four key policy documents by the BCA over the past nine months.

The overall message of the advertising is that reforms over the past 20 years have significantly benefited Australia and Australians. The BCA argues that Australia’s future prosperity cannot be left to chance and further reform now of tax, regulation, infrastructure and workplace relations is vital.   

The advertisements state: ‘In a competitive global economy Australia must strive to stay ahead or we will fall behind. So we can do nothing, or we can face our competition with confidence and work smarter.’ 

Related

Federal Govt’s IR ads may backfire, say opponents 

 

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